by: S. Scott Stanikmas
A film’s timeframe in IMAX theaters is getting increasingly shorter, with most movies only getting a week or two before another film takes its place. With the news a few months ago of the films that Disney and Warner Bros have lined up for the premium theater experience, this has never been more factual.
But that will be changing this winter. The Hollywood Reporter has the word that Star Wars: The Force Awakens has nailed down every IMAX screen in North America for a full month for its initial release.
The last time a deal like this went down for extended stays it was for all three of The Hobbit films. So while a deal like this isn’t common it also isn’t unheard of.
This doesn’t just apply to regular theaters with IMAX screens like Regal, AMC and Cinemark but also to non-theater chains and museums that have IMAX. While these screens showed films like Interstellar and Gravity for their scientific merit, it’s going to be stretch justifying Star Wars.
As if The Force Awakens wasn’t already going to dominate theaters this holiday season, now it’s almost guaranteed to bring in record breaking box office numbers. Could it dethrone Jurassic World as the number one film in receipts before the clock strikes midnight on December 31st? I’m willing to bet Disney is banking on it.
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