by: S. Scott Stanikmas – Senior Staff Writer
So Batman V Superman: Dawn Of Justice is officially past the $700M mark worldwide but it’s significant drop in revenue not only from Friday to Sunday ofopening weekend but from Friday week 1 to Friday week 2 shows that the film may not be crossing the $1B mark that the studio was hoping for.
This doesn’t mean the film is a commercial failure but at a cost of over $400M (including marketing) this won’t be the raving success Warner Bros needed to launch their shared superhero universe and mark them as a credible threat to the throne Marvel Studios currently sits upon.
But what does this mean for the studio and how they’ll look at films? After failures like BVS, Jupiter Ascending and Pan it would seem the studio will be looking into taking less risks on their overall release schedule.
The Hollywood Reporter has a source that says fewer original ideas will be greenlit while the studio will instead focus on their proven commodities like the LEGO slate of films and the Harry Potter spinoff films like Fantastic Beasts And Where To Find Them.
The studio still has faith in their superhero universe and is hoping to continue on with success. THR’s source said that “we’re not going to take a movie that’s supposed to be one thing and turn it into a copycat of something else.” What that sounds like it means is that they won’t copy Marvel regardless of how much success they seem to be having with their universe.
Instead of focusing their attention on big blockbusters that might cost them even more money maybe Warner Bros should try and garner some quality smaller pictures that won’t break their bank if they go bust. This way they can start making back some of the cash their supposed tentpoles might lose in a worst case scenario.